Terms of Service (TOS)

Effective date: 1 April 2025

Last updated: 1 April 2025

1 | Introduction

Serova OÜ (registry no. 17252303, "Serova", "we", "our") provides a cloud service that integrates with WhatsApp to log, analyse and moderate group messages and to answer user queries ("Service"). These Terms form a contract between Serova and any natural or legal person that creates an account, adds the Serova assistant to a WhatsApp group or otherwise uses the Service ("Customer", "you"). By using the Service you accept these Terms.

2 | Key Definitions

  • Administrator – the person who sets up and controls a Serova workspace.
  • End User – any WhatsApp participant whose messages are processed by the Service.
  • Content – text, images, audio and other data submitted through WhatsApp or our web console.
  • EU Data Protection Law – the GDPR (Regulation (EU) 2016/679) and applicable national implementations, including the Estonian Personal Data Protection Act.

3 | Eligibility & Account Registration

You must be (i) 18 years or older and (ii) have authority to bind the entity you represent. Accurate information must be provided during signup and kept up to date.

4 | Description of the Service

  • Logging & analytics – stores group messages in an EU-hosted database and exposes search and dashboards.
  • AI moderation – flags or deletes messages that match configurable compliance rules.
  • Assistant responses – replies to user questions using LLM-generated text.

The Service is provided on an "as-is / as-available" basis. Beta or experimental functions may be withdrawn at any time.

5 | Fees & Trials

The core plan is free for the first 30 days or 100 messages a day from activation. After that period Serova may charge subscription fees in accordance with the plan you select. Charges are invoiced monthly in advance and are non-refundable except where required by EU consumer law.

6 | Customer Obligations

  1. Obtain (and document) any consents required under data-protection or e-privacy rules before monitoring WhatsApp groups.
  2. Keep login credentials secure and restrict access to authorised personnel.
  3. Ensure that Content does not violate applicable law, third-party rights or these Terms.
  4. Promptly remove the Serova assistant from groups where its processing would be unlawful.

7 | Acceptable Use

You and End Users may not:

  • use the Service to publish or transmit illegal, harmful, defamatory, hateful, or otherwise unlawful Content;
  • reverse-engineer, decompile or attempt to extract the source code of any Serova software;
  • overload or disrupt our infrastructure;
  • sublicense, resell or provide the Service to a third party without written permission.

8 | Intellectual Property

Serova retains all IP rights in the Service, including any machine-learning models and derivative works. You keep ownership of your Content. You grant Serova a worldwide, non-exclusive licence to host, process and display Content solely to provide and improve the Service.

9 | Privacy & Data Processing

Processing of personal data is governed by the Serova Privacy Policy (below). Where Serova processes personal data on your behalf, the Data-Processing Addendum incorporated by reference applies and meets Article 28 GDPR.

10 | Warranties & Disclaimers

Except as expressly stated, the Service is provided without warranties of any kind. Serova does not guarantee that AI output is accurate, complete or fit for a particular purpose.

11 | Liability

Nothing in these Terms limits liability that cannot lawfully be limited (e.g. death, personal injury, wilful misconduct, gross negligence, statutory consumer rights).

Aggregate liability of each party under these Terms is limited to the greater of (a) EUR 100 and (b) the total fees paid by you in the 12 months prior to the event giving rise to the claim.

12 | Indemnification

You will indemnify and hold Serova harmless from claims arising out of (i) Content provided by you or End Users, (ii) your breach of these Terms, or (iii) your unlawful use of the Service.

13 | Term & Termination

These Terms apply from account creation until terminated. Either party may terminate for convenience on 30 days' notice. Upon termination Serova will delete or anonymise Customer Content within 90 days, unless EU law requires longer retention.

14 | Changes

We may update these Terms by posting a revised version and notifying the Administrator via email or in-app notice at least 30 days before the change takes effect. Continued use after that date constitutes acceptance.

15 | Governing Law & Dispute Resolution

These Terms are governed by the laws of Estonia. The Harju County Court (Tallinn) has exclusive jurisdiction, except that if you are a consumer residing in the EEA you may bring proceedings in your home country. The EU Online Dispute Resolution (ODR) platform is available at https://ec.europa.eu/consumers/odr/.

16 | Contact

Serova OÜ, Soo 2-3, 10414 Tallinn, Estonia.

Email: info@serova.ai Phone: +37259122462.