70% of the work you do can be replaced by AI,
so let's make the 30% that makes you human,
100% of your time
— Theunis de Klerk
Co-founder, Serova
Our Mission & Values
We believe technology should make human communication more meaningful, not more complicated. Here's what drives us every day.
Our Mission
Automate the 70% so humans can spend 100% on the 30% that matters.
Innovation
We push the boundaries of AI to solve real-world communication challenges.
Privacy First
Every feature is built with privacy and security as foundational principles.
Human-Centered
Technology should amplify human connection, not replace it.
The Story Behind Serova
Serova was born from a simple observation: while WhatsApp connects billions of people, managing those connections at scale is overwhelming. Whether you're a school trying to communicate with parents, an estate managing resident queries, or a business automating customer support, the human cost of constant moderation and response is immense.
We saw an opportunity to use AI not to replace human connection, but to eliminate the noise that prevents meaningful interaction. By automating the repetitive, filtering the harmful, and surfacing what's important, we free people to focus on conversations that actually matter.
Serova is committed to building AI that respects privacy, cultural context, and the fundamental human need for authentic communication. We're not just building software—we're building a better way to connect.